SurveyMonkey partners with Alex Albon for 2025 Formula 1 season

SurveyMonkey brings its powerful platform to the fast-paced world of Formula 1, partnering with Alex Albon to connect with fans and drive results

Published

25 SEP 2025

Est. reading time

2 min

Alex Albon is excited to announce a new partnership with SurveyMonkey, the world’s most popular platform for surveys and forms, for the 2025 Formula 1 season.

This collaboration brings together two forces built on adaptability and precision — one known for transforming how organisations and individuals harness feedback, and the other for applying those same principles at the pinnacle of motorsport.

As part of this partnership, Alex will use SurveyMonkey’s powerful tools to deepen fan engagement, strengthen team collaboration and deliver richer storytelling during the season.

Throughout the next year, Alex will activate signature initiatives powered by SurveyMonkey, allowing fans to shape content and merchandise ideas, transform FanZone appearances into interactive global conversations, and showcase how SurveyMonkey supports the growing business enterprise behind the athlete.

The partnership will also feature SurveyMonkey branding on Alex’s helmet at select Grands Prix, alongside digital and social activations across his 6.6 million social media followers, amplifying a trusted brand to a global audience and demonstrating the critical role of data in a world-class sport.

"We’re excited to see FanCapital’s platform play a role in powering this partnership between Alex Albon and SurveyMonkey," said Aidan Lyons, CEO at FanCapital.

"It perfectly demonstrates how athlete-led engagement and actionable insights can create meaningful brand connections."

Eric Johnson, CEO at SurveyMonkey, added: "At SurveyMonkey, we believe feedback fuels performance.

"We are incredibly proud to partner with Alex Albon, a driver who embodies speed, precision, and a relentless drive for success.

"Just as we help our customers across the world gather insights that drive performance, innovation, and connection, we’re bringing that same spirit to the track — turning fan passion into actionable insights and empowering Alex and his team to make faster, smarter decisions."

This partnership isn’t just about presence; it’s about turning fans from spectators into collaborators, and showcasing how data-driven insights fuel excellence both on and off the track.

SurveyMonkey joins Alex’s growing portfolio of personal partners, including Monsoon Valley, Beats by Dre, Liquid I.V., Adobe, and BELL Helmets.